Real food for the little lion at home

The tiny lion who trusts you
with every meal.

Fresh meat from the grocery you already use, finished with one little nutrient block that carries the math. Five ingredients. Five minutes. And the happy growl over a bowl they love — every single day.

A little girl on a picnic blanket with her golden retriever and cat, skyline behind
Made with love, balanced by science
Build your buddy's bowlSee your pet's number

no kibble · no supplements · just real food + the math

1M+
feeding-days tested
Vet-grade
NRC 2006 complete
₹0
supplements needed

They give us everything.
The bowl should give back.

Most bags aren't bad people — they're just built for shelves, not for your dog. A few gentle truths worth knowing, so you can feed with a calm heart:

80%
of a wet pouch is water
You're paying to ship cooked water across the country. Your buddy deserves the meat, not the moisture.
15–30%
of label protein is lost to heat
High-heat extrusion at 150–180°C quietly undoes some of what the bag promises. Fresh food keeps it.
No floor
India has no pet-food standard
Any bag can say "complete & balanced." So we built the proof ourselves — and show you the math.
The easy, happy way

5 ingredients. 5 minutes.
Every single day.

You carry the grocery. We carry the math. Buy fresh meat, eggs and curd from Blinkit or Licious like you already do — then crumble in one little BowlBalancer™ block calibrated to your pet. That's it.

A happy owner hugging their pet in a warm kitchen1
Grab the groceries you already buy
Mutton, chicken, an egg, a spoon of curd, a few veg. Same apps. Same fridge.
A real bowl of warm steamed meat2
Warm it, plate it, crumble the block
One tiny nutrient block completes the bowl with 22 NRC micronutrients. No supplement stack.
A glossy, healthy, happy golden retriever3
Watch the happy growl over the bowl
Shinier coat, brighter eyes, the tail that never stops. The good kind of growl.
Let's see what your buddy needs

Your pet's real number

Tap who you love, slide their weight — watch the daily cost.

How much do they weigh?20 kg
2 kg80 kg
Real fresh food, all in — about
₹624 /day
vs ₹2,079/day on premium pouches
10 little blocks a day · ≈ ₹18,707/month
Build my dog's plan

preview only · your full recipe is built on the next screen

Gentle on you. Serious about them.

The love is yours. The chemistry is ours — checked a million ways so you never have to worry.

1,000,000+ feeding-days simulated
We ran a million virtual days to be sure ≥90% of every essential nutrient lands on ≥99% of days. Zero misses.
Calibrated to your pet, not the average pet
From a 2 kg kitten to a 110 kg gentle giant — scaled by metabolism, weight, age and your weather.
₹0 supplements, ever
One block carries 22 NRC micronutrients. No pills, no powders, no guesswork on the kitchen counter.
Lean-fed pets simply live better
A 14-year study found lean-fed dogs lived about two years longer. Good food is the quietest gift.
A shiny, healthy, happy pug

Own your pet's bowl.
Before vet bills own you.

Let them growl — the happy kind. The love is yours; the science we've got.

Start your buddy's plan
5 ingredients5 minutesReal food
₹624 /day, real food
for your dog · 5 min a day
Start now