PRECISION PET NUTRITION · MADE IN INDIA

Made for the Labrador
in Chennai.
Not the beagle in a lab.

A Labrador in Chennai burns less than one in Shimla. So why feed it the same imported bag? Growlrr carries the math. You carry the grocery — from Blinkit, Licious, Zepto. Your pet carries the bowl.

Build your pet's plan live ₹/day · no signup
1M+ validation nodes22 micronutrients/block₹0 supplement stack
A dog with grocery delivery against the Indian city skyline
the grocery is yours
Blinkit grocery bags at the door
the chemistry is ours
THE BAG IS THE PROBLEM

Cheap today. Bankrupt tomorrow.

India has nonutritional floor for pet food. No FSSAI, no BIS, no AAFCO equivalent. Any bag can stamp “complete & balanced” and ship you cooked water across the country.

85%
of the market is kibble.

High-heat extrusion at 150–180°C destroys 15–30% of the protein the label claims.

80%
water in a wet pouch.

You pay premium rupees to ship cooked water across the country, every single day.

51%
carbohydrate. A joint diet.

A leading joint-support prescription diet is 51% carb — rice as ingredient #1 — for a carnivore.

₹3,00,000 – ₹10,00,000+
The lifetime vet bill from industrial feeding. Nobody writes the cheque marked “food.” A 14-year Purina study found lean-fed dogs lived ~2 years longer.
real meat + the precision block
THE BOWLBALANCER™ SYSTEM

You cook. We complete.

A precision nutrient block that completes real fresh food — mutton, chicken, eggs, curd, sardine, veg — bought from the same grocery apps you already open. Five ingredients. Five minutes. Calibrated allometrically to your pet, not the average pet.

  • Grocery you already buyLicious mutton, Zepto chicken, Blinkit eggs & curd.
  • One block does the math22 NRC 2006 micronutrients, sealed in. ₹0 add-ons.
  • Tuned to your petWeight, age, activity, climate — Chennai heat included.

Per kilo is for fodder, not for food. We don't sell meat. We don't want to.

SEE YOUR PET'S NUMBER

What does your bowl cost?

Weight20 kg
2 kg80 kg
pouch: ₹2,079/day
₹624/day
real fresh food, complete & balanced
10blocks / day
₹18,707all-in / month
₹43,668saved vs pouch / mo
Build his plan

Preview only — calibrated allometrically from 2 kg toy breeds to 110 kg giants. Final plan in the builder.

THE 95/99 CONTRACT

Real meat. Real math.

1M+

Monte Carlo validation nodes — simulated feeding days.

95/99

≥90% of NRC 2006 for every nutrient, on ≥99% of days.

0 / 0

toxicity-ceiling breaches & clinical-ratio failures.

2–4×

the bioavailable-protein value of premium kibble, per rupee.

An Indian kitchen with a cat, dog and fresh groceries

~50% cheaper than wet food for cats. ₹0supplement stack — the food doesn't need add-ons. Calibrated by metabolic units, not linear weight.

The grocery is yours. The chemistry is ours.

Own your pet's bowl.
Before vet bills own you.

Made for the Labrador in Chennai. Built on the grocery you already trust. Let them growl.

Build your pet's plan

Let Them Growl.

₹624/dayDog · 20 kg
Build plan