PRECISION PET NUTRITION · MADE IN INDIA

Made for the Labrador
in Chennai.
Not the beagle in a lab.

A Labrador in Chennai burns less than one in Shimla. So why feed it the same imported bag? Growlrr carries the math. You carry the grocery — from Blinkit, Licious, Zepto. Your pet carries the bowl.

Build your pet's plan live ₹/day · no signup
1,000,000+ validation nodes22 micronutrients per Growlrr BowlBalancer₹0 supplement stack
A dog with grocery delivery against the Indian city skyline
the grocery is yours
Blinkit grocery bags at the door
the chemistry is ours
THE BAG IS THE PROBLEM

Cheap today. Bankrupt tomorrow.

India has nonutritional floor for pet food. No FSSAI, no BIS, no AAFCO equivalent. Any bag can stamp “complete & balanced” and ship you cooked water across the country.

~73%
overpaid on premium wet pouches.

High-heat processing at 150–180°C destroys 15–30% of the protein the label claims — and you pay top rupee for it.

80%
water in a wet pouch.

You pay premium rupees to ship cooked water across the country, every single day.

51%
carbohydrate. A joint diet.

A leading joint-support prescription diet is 51% carb — rice as ingredient #1 — for a carnivore.

₹3,00,000 – ₹10,00,000+
The lifetime vet bill from industrial feeding. Nobody writes the cheque marked “food.” A 14-year study found lean-fed dogs lived ~2 years longer.
real meat + the Growlrr BowlBalancer
THE BOWLBALANCER™ SYSTEM

You cook. We complete.

A precision Growlrr BowlBalancer that completes real fresh food — mutton, chicken, eggs, curd, sardine, veg — bought from the same grocery apps you already open. Five ingredients. Five minutes. Calibrated allometrically to your pet, not the average pet.

  • Grocery you already buyLicious mutton, Zepto chicken, Blinkit eggs & curd.
  • One BowlBalancer does the math22 NRC 2006 micronutrients, sealed in. ₹0 add-ons.
  • Tuned to your petWeight, age, activity, climate — Chennai heat included.

Per kilo is for fodder, not for food. We don't sell meat. We don't want to.

SEE YOUR PET'S NUMBER

What does your bowl cost?

Weight20 kg
2 kg80 kg
pouch: ₹1,408/day
₹375/day
real fresh food, complete & balanced
12BowlBalancers / day
₹11,262all-in / month
₹30,978saved vs pouch / mo
Build his plan

Preview only — calibrated allometrically from 2 kg toy breeds to 110 kg giants. Final plan in the builder.

THE 95/99 CONTRACT

Real meat. Real math.

1,000,000+

Monte Carlo validation nodes — simulated feeding days.

95/99

≥90% of NRC 2006 for every nutrient, on ≥99% of days.

0 / 0

toxicity-ceiling breaches & clinical-ratio failures.

~73%

less than premium wet pouches, per day.

An Indian kitchen with a cat, dog and fresh groceries

~73% less than premium wet pouches, per day. ₹0 supplement stack — the food doesn't need add-ons. Calibrated by metabolic units, not linear weight. See the full cost comparison →

The grocery is yours. The chemistry is ours.

Own your pet's bowl.
Before vet bills own you.

Made for the Labrador in Chennai. Built on the grocery you already trust. Let them growl.

Build your pet's plan

Let Them Growl.

₹375/dayDog · 20 kg
Build plan