PRECISION PET NUTRITION · NRC 2006 · CALIBRATED TO YOUR PET
1,000,000 simulated
feeding days.
0 failures.
A nutrient block that completes the real food you already buy — mutton, chicken, egg, curd. Calibrated allometrically to your pet, not the average pet. Then stress-tested across a million simulated days.
The industry has no standard.
So it sells you water and heat.
Protein destroyed by heat
High-heat extrusion at 150–180°C degrades the protein the label still claims is there.
Of a wet pouch is water
You ship cooked water across the country and pay premium per kilo for the privilege.
Carbohydrate in a 'joint' diet
A leading prescription formula lists rice as ingredient #1 — fed to an obligate carnivore.
The cheque nobody marks 'food'
Lifetime vet bills from industrial feeding. Cheap today. Bankrupt tomorrow.
India has nonutritional floor for pet food — no FSSAI, no BIS, no AAFCO equivalent. Any bag can print “complete & balanced.” Kibble owns 85% of the market on that promise alone.
We carry the math.
You carry the grocery.
Real fresh food
Mutton, chicken, egg, curd, sardine, vegetables — from Blinkit, Licious, Zepto. The energy. Yours to buy.
22 NRC micronutrients
One precision block completes the bowl to NRC 2006. The chemistry. Ours to carry. ₹0 supplement stack.
Complete & balanced
5 ingredients. 5 minutes. Calibrated to your pet's weight, age, activity and climate — by metabolic units.
Run the numbers on your pet.
PREVIEW ONLY · figures recompute locally · nothing is saved
Engineered, not asserted.
1,000,000+ validation nodes
Monte Carlo simulation across a million feeding days. 0 toxicity-ceiling breaches. 0 clinical-ratio failures.
The 95/99 contract
≥90% of NRC 2006 for every essential nutrient, on ≥99% of days, at 95% confidence. Written down. Tested.
2 kg to 110 kg
Allometric scaling by metabolic units, not linear weight. A toy breed and a giant get different math.
2–4× protein per rupee
Bioavailable-protein value of premium kibble, doubled to quadrupled. ~50% cheaper than wet food for cats.
Own your pet’s bowl.
Before vet bills own you.
Real meat. Real math. Let Them Growl.