Homemade · NRC compliant
They trust you with every meal.
So feed the carnivore they are — real homemade food for cats & dogs, complete, balanced and fresh.
You cook the fresh meat you already buy. Our daily Growlrr BowlBalancersadd the 22 nutrients fresh food alone can’t reliably hit — so the bowl is finally complete, not just fresh. From ₹138/day for a cat, ₹375 for a 20-kg dog — all-in, about 74% cheaper than premium wet pouches.
- Cooked-safe · never raw
Where it begins
A carnivore, shaped over a million years.
The little carnivore who rules your home and your heart evolved, over millions of years, around one kind of food — fresh animal protein. Modern urban diets can’t quite close that gap, and the shortfall doesn’t announce itself. It builds quietly, in the daily bowl, and surfaces over the years:
- Extra weight
- Stiff joints
- A duller coat
- Early dental trouble
- Aging before their time
You’re not getting it wrong
You’re already feeding better than most.
It still misses things.
If you’ve ever cooked for your pet and wondered whether something was missing — you weren’t wrong. Fresh food is a strong start. But even careful, home-cooked meals leave small gaps behind: muscle meat alone can’t carry the full set of nutrients, and the butcher’s batch shifts every week. It isn’t a failure of care — the whole system is built for the bag, not for the person trying to do it right.
Growlrr BowlBalancer™ is the missing layer. You bring the fresh meat, eggs and few groceries you already buy; it completes the math — the 22 NRC nutrients fresh food alone keeps missing. The difference is the kind you see over the years, not the week.
The decoupling principle
Your meat + our block.
That’s the whole system.
We split the bowl in two: the energy layer is fresh muscle meat you source yourself; the chemistry layer is our cold-pressed Growlrr BowlBalancer. The industrial margin trap collapses — you know exactly what your pet eats, because you built the bowl.
Buy your meat
Mutton, chicken, sardine or eggs (add curd and veg for dogs) — from the exact vendor who already feeds your family. You control quality, origin and price.
Steam it lightly
A 5-minute kitchen ritual. Steaming kills pathogens without the retort sterilization that denatures the protein in premium wet pouches.
Add the 4 g BowlBalancer
Calcium, taurine, zinc, iodine, B12, DHA — 22 NRC nutrients in natural food matrices, dosed by weight. The bowl is complete.
No organs. No bones. No spreadsheets.
Raw feeding asks you to source spleen and balance calcium on a kitchen scale. Premium wet pouches ask you to trust a sealed packet. We ask for five minutes: you handle the calories, the BowlBalancer handles the exact milligrams — liver, eggshell and black-soldier-fly matrices doing what synthetic premixes can’t.
The film
Six minutes that change how you read a label.
Two short films: how the industrial playbook captured the pet food aisle — and the mathematics we use to leave it behind.
Why you can relax
Gentle on you. Serious about them.
The love is yours. The chemistry is ours — checked a million ways so you never have to worry.
We ran over a million virtual days, with real-world variation, to confirm every essential nutrient holds above its floor — across the whole weight range, on virtually every day.
From a 2 kg kitten to a 110 kg gentle giant — scaled by metabolism, weight, age and your weather.
One BowlBalancer carries 22 NRC micronutrients. No pills, no powders, no guesswork on the kitchen counter.
A 14-year study found lean-fed dogs lived about two years longer. Good food is the quietest gift.
Let’s see what your buddy needs
Your pet’s real number.
Tap who you love, slide their weight — and watch the real daily cost, all-in. It’s a preview; your full recipe is built on the next screen.
3 questions · 60 seconds · no signup to peek
Feed them like
you love them.
You already do the hard part — you chose this animal and you show up every day. We just make the bowl complete: your fresh meat, our 4-gram BowlBalancer, the math handled. No guilt, no spreadsheet, no guesswork.
Build your pet’s recipe60 seconds · ₹138–225/day all-in · Chennai to all-India